“People associate the sport with UFC; we have a very strong brand. No one else has been successful with this except us. There is a long list of tombstones…. You can’t point to one thing that [differentiates] us. We’ve created a fast-paced, edgy show…. No one has ever been successful except us. There is no […]

Zuffa recently hatched another merchandising coup, coming up with at least one way to make use of its multi-million dollar acquisition of the Japanese-based mixed martial arts promotion Pride FC (besides a handful of fighter contracts) when it announced a deal with JAKKS Pacific to create a line of collectible dolls, er, “action figures” along […]

Network television deal? Nope. Regulation in New York? Nope. Sale to major international investor? Nope.
The Ultimate Fighting Championship (UFC) today revealed the major announcement that will serve as an “indicator of where this business is going over the next five years” via Yahoo!Sports.com:
“Lorenzo Fertitta, the president of one of the most successful casino chains in […]

The long arm of Zuffa law apparently extends to estranged former champions who write books and wear their belts on the covers.
Tito Ortiz — who just satisfied the final fight on his contract with the Ultimate Fighting Championship (UFC) — has been served with a cease and desist because his recently released autobiography, “This is […]

There’s a rather revealing article on Forbes.com that delves into the history of Frank and Lorenzo Fertitta — majority owners of the Ultimate Fighting Championship (UFC) — and their rise to the top of the mixed martial arts circuit.
It’s laced with hyperbole; therefore, read with caution and consider these “facts” carefully:
Price the Fertittas paid for […]

(Thanks to FiveOuncesOfPain.com for the assist.)

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Props: Forbes.com
Quoteworthy:
“Gambling is in his blood. Last year, with his brother Frank and private equity money from Colony Capital, he [Lorenzo Feritta] took Bingo Palace, the Las Vegas casino and bingo hall built by his father, private for $9 billion, including debt. In 2001 he purchased the professional mixed martial arts league Ultimate Fighting Championship, […]

Props: UFC.com
Quoteworthy:
“In a ruling made early last evening, Las Vegas District Court Judge Jennifer Togliatti granted the request of Zuffa, LLC, owner of the UFC, for a preliminary injunction preventing Randy Couture and those acting in concert with him from violating Couture’s contractual commitment not to promote competing mixed martial arts events. Specifically, Judge Togliatti […]

It’s time to get down and dirty.
Zuffa — the parent company of the Ultimate Fighting Championship (UFC) — has filed a lawsuit against its heavyweight champion, Randy Couture, for irreparable damage, breach of contract and numerous other “torts,” according to the Las Vegas Review Journal.
Here’s a snip:
“The lawsuit seeks damages in excess of $10,000 and […]

“There are so many things that are unconventional about this business. This isn’t something you can read about and learn in a textbook. This is a business where, day-to-day, you have to be on the ground and you have to be on top of your game. Dana is that guy. I truly believe that Dana […]