Prior to the landmark centennial pay-per-event (PPV) for the Ultimate Fighting Championship (UFC), company president Dana White promised to do a backflip off the Mandalay Bay in Las Vegas, Nevada, if the show attracted buys in the 1.5 million range.
He’s apparently a man of his word.
UFC 100 on July 11 must have hit or exceeded [...]

Props: Versus.com
Quoteworthy:
“If we do 1.5 million pay-per-view buys, I will do a backflip off the Mandalay Bay, and I’ll live. Believe me (laughs). … For us to do a million pay-per-view buys or anywhere near it, it’s amazing.”
UFC President talks about the high expectations for UFC 100 on pay-per-view after the final pre-fight press conference [...]

” … when the dust settled on an unusual year, the biggest news of 2008 was the emergence of Lesnar as the year’s pay-per-view king. Lesnar’s 2.2 million buys over three fights made him the most-watched PPV fighter in 2008. His total was the second highest total in UFC history, trailing only Tito Ortiz, who [...]

It was billed as the “biggest fight in UFC history.”
And if pay-per-view (PPV) buys are the barometer for success then UFC 91: “Couture vs. Lesnar” at the MGM Grand Garden Arena in Las Vegas, Nevada, on November 15 appears to have been just that … almost.
Dave Meltzer from WrestlingObserver.com, which several weeks ago projected a [...]

It was billed as the “biggest fight in UFC history,” but if pay-per-view (PPV) buys are the barometer for success then UFC 91: “Couture vs. Lesnar” at the MGM Grand Garden Arena in Las Vegas, Nevada, on November 15 appears to have come up a bit short.
Slightly.
Dave Meltzer from WrestlingObserver.com reports:
“Based on numbers we’ve gotten, [...]

“No, we actually do research on these things, if you can believe it or not. Randy Couture coming back after all the stuff that had happened. He’s one of the most popular fighters ever in UFC history. After Brock Lesnar’s beating of Heath Herring, a lot of people are interested in Brock Lesnar now, not [...]

Bring out the blankets:
Former UFC heavyweight champion Andrei Arlovski will return to the Octagon after almost a one-year layoff to fight Jake O’Brien at UFC 82: “Pride of a Champion” on March 1 at the Nationwide Arena in Columbus, Ohio, according to Yahoo!Sports.com.
Here’s the snip:
“… popular heavyweight Andrei Arlovski would fight at UFC 82 on [...]

UFC President Dana White confirmed on “The Blitz” today that UFC 71: “Liddell vs. Jackson” garnered somwhere in the neighborhood of one million pay-per-view (PPV) buys and a live gate of $4.4 million.
This show ranks second in the history of the promotion — Liddell vs. Tito Ortiz II at UFC 66 raked in $5.1 million [...]

I’ll just let the staggering numbers below speak for themselves.
From Dave Meltzer’s WrestlingObserver.com newsletter:
UFC did about 5,225,000 in domestic buys with a total gross revenue for PPV events of $222,766,000. The 10 live PPV shows did over $40 million. Their PPV number of $222 million is a record, beating boxings record year in 1999 of [...]