In wake of the restraining order filed by Kim Couture against Todd Beard — one of the original founders of the Affliction clothing brand — earlier this week, the t-shirt manufacturer/mixed martial arts promotion today announced that Beard would be resign from his post with the company.
Beard has a history of violence against women, including allegations of punching his pregnant girlfriend in the stomach in 1996, as well as several other cases of domestic abuse. He also served 30 months in a federal prison for three felony counts of conspiracy, wire fraud and mail fraud.
In short, Beard is not the straightest arrow in the quiver.
As a result of his latest actions, he issued a public apology regarding the Couture situation along with his resignation.
Here’s a snip:
“I would like to apologize for my comments that may have offended Kim and Randy Couture and Mr. Spira. I had a long-standing relationship with the Coutures and I was deeply and emotionally hurt by some of their recent business decisions. I have only the best of intentions for the success of the Affliction and Xtreme Couture clothing brands and understand that there are personal issues I must address.”
Beard also addressed the fact that he has an alcohol abuse problem to go along with his anger management issues. He’ll be seeking professional help for both problems.
All of this comes a little more than two months before Affliction MMA’s second ever event, “Day of Reckoning,” which is set for the Honda Center in Anaheim, Calif., on January 24. The highly anticipated heavyweight showdown between WAMMA Heavyweight Champion Fedor Emelianenko and former UFC champ Andrei Arlovski is scheduled as the featured bout of the night.
For what it’s worth, it’s important to note that Tom Atencio, not Beard, is the one who runs the MMA promotional side of the business. Therefore, from an inhouse logistics perspective, his departure should not have much –if any — impact on them running live events.
52 Comments »
I was thinking of petitioning you guys to boycott the next affliction ppv because of this guy! He’s a woman beater and a bully and has no business in business. The next affliction ppv is not going to do good anyways, but fedor/arlovski will sell us, but would also be worth ripping online!
this one will be better than there first i am already excited about it, just as excited as any ufc card and i am glad this guy is gone.
won’t do 100k ppv’s roy
UFC is looking at 1.2 million!
and? i think its not a good month to put on a event with a free ufc and than bj vs gsp but i will buy it.are you not excited to see fedor vs aa along with alot of other good fights?you may be right about it not doing 100k but i think they will do more than 25000 would you like to bet:)
oh i don’t don’t think the ufc is going to hit that number either it will be a big one for them but its really not the greatest card i will be looking more forward to affliction ufc 92 and 93 way more than this card.
of course I’ll buy it roy…but this will be the last one if the production sucks and if Lita Ford is the guest rock star!
i am just hoping as well,i am a little more optimistic than you i think they will put on a great show or at least have great fights that night
What a Dip Shit!!!! What did he think was gonna happen with those statements he made? At least he Resigned.
JETSON!!! YOU’RE FIRED!
hahahahhaha
Sounds like a classy guy.
possible future line of events?:
1. beard’s expulsion leads to reigniting talks between affliction and UFC….
2. the “t-shirt guy” becomes the t-shirt guy once again
3. day of reckoning cancelled
4. fedor vs randy scheduled for april 1st (the no fools UFC event) or UFC 100
that would be cool
youre dreaming
You forgot number 5. Randy kicks his ass
puched a pregnant girl in the stomach! LOL.
whats funny about that?
thats right up there with drowning puppies and clubbing baby seals
yep thats real classy
Coming from a father and husband, why would you LOL at this statement?
Perhaps you should explain yourself, just so you don’t come across as a complete douche.
I think that boat already left the dock.
Three federal felonies (time served) and several cases of domestic abuse? Any charges brought and convictions in the domestic abuse cases?
This guy doesn’t belong in rehab. He belongs in prison.
With the three federal felonies (one of conspiracy), how did the Cali athletic board liscence him and his partner to hold sanctioned fights?
This may also play into the bust up with Zuffa. As Zuffa is owned in part by a company that holds a gaming license. Holders of gaming licenses can’t do business with felons (this holds for most states, not sure about Nevada).
Todd Beard is good people. That unborn baby totally deserved what he got. From what I heard that fetus tried to kick Todd.
bro, your attempt at humor isn’t really good. Leave the jokes to me and a select other few! Any parent, sibling or human that jokes about this is sick!
Agreed and thanks.
ive been agreeing with you a lot latley
lol!!! “leave the jokes to me (Kevin) and a select other few” that in of itself was 100x funnier than the comment by Timmy which was basically more of an uncalled for comment than a joke haha
And leave the fetal abuse to Rampage’s truck.
lol, was thinking it, but didn’t want to “be the guy!”
or Peter Griffen. Dammit Bonnie either have the baby or don’t. You’ve been pregnant how long; 5 years?.
Word.
You must be related to DustOne. That’s not a compliment.
So, is that a picture of him taking a crap?
Pretty disgusting anyone could hit his pregnant girlfriend, and that anyone would think its funny. Glad that this douche is gone. Good riddance!
Who needs him?
Let him get fried already!
It’s only a matter of time before Affliction’s MMA division folds.
I think so too.
PLZ……A MAN AMOUNG MEN TAKES HIS ANGER OUT ON UNBORN CHILD???? THAT IS JUST PLAIN DISCUSTING—HIS JUDGEMENTDAY WILL COME WHEN HE FACES G…O..D!Peace Out to the rest of the ones that keep it in the octagon!! Cory
Great Clothing. Great fighters. SHIDDY ASS PROMOTION. dumbasses should have gave up mma events and just worked together with the ufc again. Although another big promotion is needed i think affliction was better suited to work with the ufc not against it.
I always felt that same way, its a “if you cant beat the best, join them” kinda thing. Affliction would probably make a lot more money working with the UFC then against it. The sooner these other promoters realize the UFC is the sh!t, the better they will do.
So a shady character quits a company (pretty obvious he was pushed out)…and somehow you guys feel this is bad for the company? How is this again?
umm…what’s bad about it is the he was able to be there in the first place…
Ya…………..”was”.
the guy sounds like a winner
he’s been in prison.thats why he found it funny that Dana and Lorenzo(both pretending to be tough)threatened him…because he has been inside prison and he has seen the REAL tough guys.not pretenders like dana and richboy lorenzo
Tim,
Not sure what/who’s comment you are commenting on.
Dana actually was a southie from what I understand. A street thug in south boston (and left Boston to move to Vegas because all of the trouble he was in) and to my understanding a decsent boxer.
Also being in prison for beating women does not make you tough, it makes you the jail house FIFI. The only thing he knows about tough in prison, is how ass rape feels with just spit on the tip and no real lube.
yes Beard has alcohol issues and anger but if you took in Couture after he left Dana White( who is the white Don Kng and a bully) and set up fights for your buiness partner(Couture) and spent all that scratch and he backs out after all the promises
, you’d have anger issues also .Couture at the end had little choice because of White’s buisness ethics; so Beard who built it from scratch lived it and breathed it should be given a little slack.
Wow! Todd, I mean insider! Are you kididng me? Todd is a piece of work. Dana talks alot and he does it for a reason. It works for him and it works for UFC. He backs it up and he knows what he is doing. The t-shirt guy was just that, a t-shirt guy. He wasn’t the president of shit besides the clothing company. He doesn’t know shit about promoting mma. He’s a con man and a low life. You people are fooling yourselves if you think for a minute that mma would be where it is now if it wasn’t for Dana. You say that his buddys made the UFC what it is with there financial backing? Bullshit do some research. They bought it cheap but at one point they were over 40 million in the hole. I don’t know anyone that could have came back from that and emerged as a billion dollar company. Tod Beard is pathetic. Go on the radio and run your mouth about a company president that can break you whenever he decides to. That’s smart. Looks like the board members understand what I am saying.