Monte Cox

“I’m the CEO, so I’m going to make the matches. Well, they wanted a say. They wanted to be able to say, ‘we don’t like that match … we want to do something else.’ … I couldn’t make money with him. There was just no way we could make money with that kind of overhead. That became apparent. To take all of our investors’ money and put it around Fedor, it just didn’t make business sense…. I think people understand that I tried everything possible to make this happen. In business, sometimes it just doesn’t work. We bounced back, I think, very well. Getting Tim Sylvia is a huge coup for us. Without him, what would we have? We locked onto him. We locked onto Rothwell. Now, I actually feel better about where we’re headed than I did before. I would trade Fedor for Rothwell and Sylvia every day.”

– Monte Cox — CEO of Adrenaline MMA and former CEO of the now defunct M-1 Global — tells Brawl Sports that Tim Sylvia and Ben Rothwell are better for business than Fedor Emelianenko. The report goes on to reveal that Sylvia will earn more than $300,000 per fight under his new deal. Check out a video of Big Tim and Monte regarding their partnership after the jump.

April 7th, 2008    

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52 Comments »

Comment by Andy
2008-04-07 16:26:51

Timmy got a pretty big raise. Why is anyone even willing to deal with Fedor? The guy is just a huge pain in the ass. I hope he fights for Dream so I won’t have to hear about this overrated jackass being in the UFC.

 
Comment by kevin
2008-04-07 16:32:54

I agree (and have been saying so for awhile) not too many people in the U.S. (average fans) even know Fedor, not to mention he hasn’t beaten anyone in years. Build the sport, beat some real competition, the money will come (not that 500,000 ppv % isn’t great money), maybe he saw cro cop get owned by overrated fighters and got cold feet.

 
Comment by R-Dizzle
2008-04-07 16:39:17

I hope Dana-haters read this and realize that Dana wasn’t the “bad guy” or the “guy holding up the Fedor deal.”

Obviously, Fedor is hard to deal with. And it’s apparent to me that he doesn’t want to fight the best fighters in the world. He wants to pick and choose his own fights.

(I acknowledge what Fedor has done in the past and I respect him as being one of the best fighters in the world. However, the past is exactly that, it’s the past.. In the past 2 years, Fedor hasn’t shown any signs of wanting to fight the best fighters in the world)

 
Comment by kevin
2008-04-07 16:43:41

better yet he’s shown he only wants to fight cans and freaks.

 
Comment by RAwb
2008-04-07 16:44:04

Fedor is russian and from wut i read on the net he wants to chose who he fights he wants tons of money an non exclusive contract and i alos herd he wanta a few ppv fights in russia, sound like a lot from a guy who hasn’t fought anyone in a while let alone taken steps to fight couture, basically he doesn’t wan’t to ruin his legacy unless the price is rite, can u blame him?

 
Comment by triangle choke
2008-04-07 16:46:37

Fedor’s garbage…just like everyone here has said, he was great in the past but you’re only as good as your last couple fights. enough said.

hopefully he does go to DREAM and Hunt beats his ass like he should’ve the first time.

 
Comment by kevin
2008-04-07 16:50:28

“can u blame him?”

thats like saying Tom Brady should go play in Canada so he can not have any tough tests to solidify his legacy…you (as a competitor) should want to compete against the best, Tiger doesn’t go golf on the NIKE tour so he’ll win, he proves every time out that he’s the best…

 
Comment by king
2008-04-07 16:50:55

Fedor is sipmly the greatest fighter ever.

 
Comment by Tim
2008-04-07 16:58:14

The thing about Fedor is he is trying to make as much money as possible which I have no problem with. However when you price yourself so high and aren’t willing to fight anyone real why bother. In the end if he doesn’t end up in the UFC he will go back to Japan and continue to fight cans and people are going to stop talking about him. The way he is going he is going to downgrade his value and end up hurting himself. He should take a reasonable offer from whomever is on the hunt for him and he needs to take a chance and fight some real fighters. If he believes he is the best than he should be able to beat the best. If he does then he will be able to make more money than anyone in mma ever dreamed.

 
Comment by grembone
2008-04-07 17:01:26

I enjoy Fedor’s fights as much as anyone, but I hate to say it… We are probably going to find out he is overrated. Most likely do about the same as CroCop if he makes it to the cage.

Fedor continues to search for his golden organization, Meanwhile heavyweight class will be growing and gathering more fierce competition… Even though they still have a ways to go.

 
Comment by grembone
2008-04-07 17:05:11

Your comment is awaiting moderation… AAAAARRGGGGGGGGGHHH~~!! WHAT THE…

 
Comment by Jakizzle
2008-04-07 17:22:09

Monte Cox is deluded…as overrated as i think Fedor is, he’s still the no 1 Heavyweight in the world…until he’s beaten. So Fedor would be better than Sylvia (boring and disliked by almost all UFC fans) and Rothwell (who????)

 
Comment by jimmy_dean
2008-04-07 17:22:59

I can’t beleive I am even commenting on this nobody. You are who you fight as a fighter and who has he fought lately. I can see it now, Fedor Vs. Dikembe Mutumbo after he retires from his 21 year career in the NBA or maybe they can do a trilogy of Fedor Vs. Hong Man Choi.
I just have one question to everyone in Fedor’s Fan Club. Who was the last nobody Randy fought? It was probablly in the 90s. Randy has done a lot more latley than Fedor and everyone that has a man crush on Fedor knows it.
Eventually he will have to sign a contract and if I were Elite XC or the UFC I would put him under the same contract terms every other fighter is under. Hopefully he does sign with dream that way we never have to hear about this loser again.

 
Comment by kevin
2008-04-07 17:27:10

cmon mods, this is ridiculous, I haven’t been moderated all day…now you guys are monitiering everything????????????

 
Comment by EazyEismydad
2008-04-07 17:44:12

Fedor is a sideshow attraction. He’s not a real fighter, he’s just a performer. If he wants to pick and choose then he can go ahead and choose retirement. We should have no tolerance for people who think they are bigger than the sport itself. 2 mil a fight? Go learn how to box.

 
Comment by joe
2008-04-07 17:59:51

fedor needs f off and get his stuff together or he will be forgotten

 
Comment by Holdin_Ropes
2008-04-07 18:05:56

“Monte Cox is deluded…as overrated as i think Fedor is, he’s still the no 1 Heavyweight in the world…until he’s beaten. So Fedor would be better than Sylvia (boring and disliked by almost all UFC fans) and Rothwell (who????)”

What he is saying is that doing business with them [Sylvia/Rothwell] is easy enough that they become more attractive as an acquirement. Fedor is valuable but he makes demands that are more than he is worth and obviously by quite some margin. At the end of the day its a business, Sylvia is like cheap gold and Fedor an over priced diamond. One is worth a lot more than the other, while the other makes more business sense.

 
Comment by The Anomaly
2008-04-07 18:08:05

This is good though, this is what we need to see what we eventually want to see. We need all the organizations to work together to show Fedor he ain’t special. Maybe eventually this will get to Fedor, he’ll realize he is gonna go less then nowhere, and he’ll man up and go to UFC and fight Randy and NOG and Josh Barnett, all in the same weekend.

 
Comment by The Anomaly
2008-04-07 18:18:28

Mania!! What happened to the quotes feature!!

 
Comment by The Anomaly
2008-04-07 18:19:38

^^^^^^Nevermind^^^^^^

 
Comment by Ray
2008-04-07 18:20:42

I see this thing ending badly! Another flop organization.

 
Comment by Rilly
2008-04-07 18:54:40

Monte Cox’s comments about Fedor wanting to pick and choose his opponents sums Fedor up perfectly. He’s a great wrestler but he’s no MMA champion. It’s a shame because he could have had the chance to be a champion. I really wish he’d just go away because he is cheapening the whole situation boxing style.

 
Comment by matt
2008-04-07 18:54:44

Tim will get his $300,000 thousand for his first fight then the company will go under when they notice sylvia and rothwell do not draw ppv buys this company will be losing huge amounts of money.

 
Comment by ajadoniz
2008-04-07 19:22:00

well, although everyone already, i feel i have to reiterate this: fedor is a can smasher

 
Comment by Xad
2008-04-07 19:48:25

They are completely insane to be pumping that kind of money into Tim Sylvia when their company is only starting up and nobody knows about them.

This’ll be worse than Bodog with their hopes of getting big PPV numbers with Fedor only to end up with 20,000 buys.

Tim is a waste of money, especially THAT kind of money. I can’t see them putting together a card that will bring big ppv buys if Tim is their main guy (and pretty much only guy).

 
Comment by the levi
2008-04-07 19:59:04

$300,000.00 is crazy money for the Maineiac. i always cheered for him in his fights, but how can they afford to pay him that much. if these new org. keep throwing money around like this the UFC doesnt have much to worry about.with the competition over spending its only a matter of time for them to go under. the only way i would pay to the MAINEIAC fight is if they get some worthy opponents.other than rothwell does anyone know who else they have

 
Comment by Americana
2008-04-07 20:08:39

Why do you even post articles about Fedor’s gay ass any more? He has no respect for the sport, he just wants to fight guys that he knows he can beat…thats my definition of a pussy! Look at every other sport…NFL NBA MLB, if you miss two years of action you are going to have some serious rust! If he does sign with the UFC and Dana gives him a title shot in his first fight…look out! Fedor will get dropped like a bag of hammers! That is the only thing I am looking forward to…I just want to see him get blown out, so all the fedor dick riders can stop with this crap. HE IS A CHUMP….GO TO JAPAN AND FIGHT SOME PEOPLE THAT NO ONE HAS EVER HEARD OF…RUN!!!!

 
Comment by JV
2008-04-07 20:18:52

Thats right!!! Tim & Ben will fight who ever, making more fights. Gaydor I mean Fedor want’s to pick & choose, causing less fights.

 
Comment by just tired
2008-04-07 20:21:29

hey king, to be the greatest fighter you better be fighting the best.so i guess he is the best can smasher eva.

 
Comment by THORAZINE
2008-04-07 20:30:14

Great show! Monte Cox seems to have the right idea,,, will it work?… probably not with those 2 fighters, but it’s a start, it would be great if tim can fight fedor, but I bet fedor won’t do it.

D. Hall 63 yrs old, fighting in mma, what a cool guy, still has his brain n’ teeth intact…

 
Comment by THORAZINE
2008-04-07 20:45:10

Don Frye is hilarious sounds like he’s been drinking since early morning, I don’t always understand what he’s saying but it’s fkn’ funny!

 
Comment by tripleainto
2008-04-07 20:48:01

I like his business sense as it really comes out strongly in his words. He made the right move given the context and what he had to work with.

With regards to trading Fedor for Rothwell and Sylvia “everyday”, I wouldn’t go so far as to say that but I can see where he’s coming from. A porsche is worth more than a couple civics, but what’s a porsche if it’s just kept in the garage under a tarp?

 
Comment by dcsoldier187
2008-04-07 21:09:28

FEDOR IS A FUCKIN PUNK

 
Comment by jimmy_dean
2008-04-07 21:33:12

Mania!! What happened to the quotes feature!!
Just Copy and Paste. That’s what I do!

 
Comment by Gord
2008-04-07 21:54:01

“This is good though, this is what we need to see what we eventually want to see. We need all the organizations to work together to show Fedor he ain’t special. Maybe eventually this will get to Fedor, he’ll realize he is gonna go less then nowhere, and he’ll man up and go to UFC and fight Randy and NOG and Josh Barnett, all in the same weekend.”

I agree and I hope it works.

 
Comment by PitBullNY
2008-04-07 21:59:45

Fedor Fedor Fedor, enough about him already. As much as I dislike Sylvia, at least he came to fight every bout. UFC Heavyweight division is weak w/o Randy, Timmy, AA. Let Fedor stay in Japan, no one in the U.S. wants to watch him fight anyway. How many times has he fought in the U.S., once, maybe twice. For the amount of money he got he isn’t marketable enough at this point to bring in the return in a fanbase unless he was to fight Randy or a big name like that. And at best thats for one fight. If he loses, then the novelty of the great Fedor is over. Maybe him and Cro Cop(back on the juice) can give it another go in Japan.

 
Comment by Daddy
2008-04-07 23:10:51

ok ok Fedor needs to step up. Still the most marketable fight in MMA history is Fedor vs. Randy, and I would love to see it in the UFC.

 
Comment by Patty
2008-04-07 23:21:20

Sylvia isn’t worth that kind of money…

 
Comment by zheka
2008-04-07 23:34:04

it’s not Fedor it’s his managment

 
Comment by blah
2008-04-08 00:04:13

fedor the sideshow act who beat NOG twice, so dont forget it! business men like monte and dana are trying to do whats best for them not anybody else! kudos to fedor for not giving up so easily.

by the way, to the one who said “all you dana haters” yada yada yada….do you really think we hate dana because of the fedor ordeal???? nope, many many many other reasons why we hate him so fedor dosnt change a thing!

 
Comment by joe k.
2008-04-08 01:20:08

omg… only fights cans? crocop, semmy, and nogueira are cans? Seriously everyone needs to stop thinking that Couture and Sylvia are the best heavyweights in the world. Its ridiculous, Couture has lost so many times, he’s lost to nobodies like Ricco Rodriguez. Sylvia has lost to good competition, but also beat a lot of nobodies along the way (which were spoon fed to him by dana). Now that you guys half accept Nog as a good fighter (only after beating Sylvia), look at a lot of the competition that he fought to become known as one of the best Pride HW’s, and then look at fedor’s record and notice that he’s beat pretty much the same guys. What you guys are failing to realize is that the competition in Japan is just as competitive (at least in the HW division)as it is in the US. Nog would destroy Couture worse than he did to sylvia. Fedor would destroy the UFC’s HW division even faster. Seriously since Dana is willing to talk so much crap about fedor than he should put his money where his mouth is and set up a one fight contract with both fedor and couture, just so we can settle all the arguments and crap talk.

 
Comment by nate diaz
2008-04-08 02:12:27

noone knows who rothwell is and the fans wont buy a sylvia ppv

this company isnt going to last long

sylvia would of been a decent acquisition if they still had fedor for him to fight as that would be a huge ppv draw

they need a big name to come in and fight him who will cost siilar money

not that many top level fighters are free agents maybe someone like randleman or ortiz

ortiz sylvia would be an easy ppv to sell but tito would be expecting even more cash than that as he knows he is the one the fans would be paying for

M1 would b e far better off going out and snapping up a stack of 145 and 155 fighters who are relatively new to the sport

judging by all the exciting fighters ufc has stumbled on in the lower weight classes and how cheaply you can get them to fight it would make good business sense.

my money would be on fedor going to dream and continuing his pride legacy destroying the likes of crocop and other gys who arent really that good. josh barnett is the only big test left over there for him
possibly arlovski if he doesnt resign with ufc

 
Comment by kevin
2008-04-08 02:30:42

lol joe k (or should I say joke) Fedor beat cro cop, yup and he got run out of the ufc by b-level fighters (and don’t try and tell me Gonzaga is in the top 10), who has Fedor fought in the past 2 years? mark hunt…lol He needs to remake a name for himself (in Japan) or try and make a name for himself in the states, no one but hardcore fans in the U.S. even know who he is!!

 
Comment by Randy Couture
2008-04-08 03:49:08

Fedor has a lil weenie!

 
Comment by jimmy_dean
2008-04-08 07:26:42

joe k, who has Fedor fought lately? You are talking about guys that Gaydor has beat a long time ago. In the past year Randy has beat 2 top ten HWs and in the past three years the best opponents Fedor has faced was a MW and Cro Cop who couldn’t cut it in the UFC and Cro Cop gave him a hell of a fight. If Randy Moss went to arena football would he still be considered the best WR on the planet? Oh and by the way, I don’t know what fight you watched but sylvia was mauling nog until he got the submission so just to set the record straight Nog didn’t destroy Tim and the only way Randy would lose to Nog is off his back and that goes for Fedor also.

 
Comment by hector
2008-04-08 07:44:42

I wonder whats gonna happen when Fedor becomes to expensive for any organization and nobody wants him, hes going to have to take a big pay cut… (probably starting to happen)

 
Comment by john
2008-04-08 08:44:46

The problem with Fedor is his management team. fedor really doesnt get too involved with his contractual negotiations. Its al;l in the hands of his agents, and halft he time he doesnt even know whats going on. As for him picking his opponents….that is completely false! Fedor fights whoever his manger puts in front of him…he rarely even knows what opponents are even offered to him. For example: He has never even met Dana white… His team was negotiating what could be the most important contract of his life, and he didnt even show up to meet Dana.

The problem is that he trusts his management way too much and they are a stubborn and tough bunch to deal with. I understand his point of view though: He trusts his manager, he just wants to fight and doesnt want to be perdonally involved with the million offers a day he must get from all kinds of organizations. Unlucky for us that his manager (fiklestein), is a stuborn lunatic

Further hurting our cause, Dana white is like the American Ficklestein…..so how can we expect those to stuborn egomaniacs to work together to come to an agreement?

Even worse is the CRAZY, clauses Dana put in the contract trying to contro him. I blame Dana mostly because Fedor was willing to fight in mma exlcusively to the UFC which would have been great. Then the egomaniac Dana, decided that wasnt good enough, he wanted control over Fedor’s life:

No competeing in sambo: What right does Dana have to demand this? that is his national sport of Russia and its a huge homor for a russian. Not to mention, when opponents find out they have to fight Fedor (in Sambo), they dont even show up. For example, only 1 of Fedor’s opponents showed up to face him at the Sambo world championships. he only had to fight 1 fight that lasted a minute? Did Dana really have to try to control him and keep him from doing that? No!

No unsanctioned UFC interviews, movies….The UFC just wanted complete control.

Lowballing his brother who is an animal and would instantly be a top 10 UFC fighter! Why would they do that? Aleksander is amazing and has a wolrd of potential. He would shake up the heavyweight division real fast, and Dana didnt want to sign any of his young red devil fight teamates which is idiotic. Those kats are young and many of them can fight and have a world of potential, for example: Kirli!

 
Comment by john
2008-04-08 08:48:13

http://www.fightline.com:

Fedor Emelianenko Vs. Tim Sylvia Being Discussed For June
By Jason Perkins | April 07, 2008

Fedor Emelianenko Vs. Tim Sylvia Being Discussed For June
A proposed contest between Fedor Emelianenko and Tim Sylvia is currently in discussions according to a source close to the negotiations. Though our source informed us that this fight is a “solid possibility” it should be noted that it is far from a done deal and would require further negotiations if a basic agreement is reached. There are also other names in the works for both fighters should this fight fail to materialize.

The fight, however, if officially agreed to, will be held in Chicago this June under the newly formed Adrenaline MMA banner. The card is also set to feature Jeff Monson taking on Mike Russow in a heavyweight showdown.

Former UFC champion Tim Sylvia was recently released from his UFC contract and has since signed with Adrenaline MMA; which coincidently employs his agent, Monte Cox as CEO of the company. The promotion has also signed Ben Rothwell and Eddie Alverez as the company looks to begin stockpiling talent as they move towards their inaugural event to be held on June 14th

 
Comment by ViolentMike
2008-04-08 09:00:32

“I would trade Fedor for Rothwell and Sylvia every day.”

Says the person who is both their agent, and president of thier company, LOL.

Monson/Russow wasn’t exactly a blockbuster main event. However, if they are able to have Sylvia/Fedor as the main event, this event quickly becomes a MUST SEE.

John, you said that Adrenaline signed Eddie Alvarez? I didn’t even know that his current contract was up. Does this effect him and the DREAM LW tourney?

 
Comment by Spawn
2008-04-08 09:34:44

“So Fedor would be better than Sylvia (boring and disliked by almost all UFC fans) and Rothwell (who????)”

i guess that’s just how sh*tty it is to make money with Fat Fedor.

 
Comment by b.w.
2008-04-08 11:53:27

john and zheka i agree totally and have been saying this for months. while it was a little disrespectful for dana to call them “crazy russians” it wasn’t that big of an insult and can understand why he said it. i think its just he said he said between the two and fedor needs to step up and demand that he fights good legitimate mma fighters or fire his management.

 
Comment by john
2008-04-08 11:58:38

ViolentMike: Eddie Alvarez signing with adrenaline does not affect him participating in the DREAM lightweight grand prix. He is still scheduled to fight Hellboy in round 2. I would think that Adrenaline would actually encourage him to compete in the tournament. After all they arent a real company, they will only have shows like once every 4 months, and the contracts are not exclusive. Basically Adrenaline is like a management team, that occasionally puts together its own shows, but mostly it will just pimp its fighters out to other organizations. Its a shame that the UFC wont ever borrow some of its fighters to put together matches that the fans want to watch.

Hopefully 1 day soon, Dana budges on this issue.

 
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